Discovery to checkouton every emerging channel
We make brands findable and buyable on every emerging channel.
- TikTok Shop
- TikTok LIVE
- YouTube Shopping
- Whatnot
- eBay Live
- Amazon
- Google Shopping
- ChatGPT
- Depop
- Snapchat
Shopping starts with a discovery now, in a feed, on a LIVE or in an AI answer and the checkout is one tap away. We help brands win that moment on every emerging channel, then count every pound it makes.
- + 01
Discovery is the new search
People meet products in feeds before they ever type a brand name. We put you in those feeds.
- + 02
First in wins cheap
New channels are cheapest in their first year. We test them early with a small budget and clear stop rules.
- + 03
Profit is the only score
We report orders, cost per sale and margin every week. Views are a means to an end.
The problems we solve
“Our TikTok Shop isn’t selling”
We fix the shop, the offer and the creator mix, then trade it daily with GMV Max until it pays back.
“We get views but no sales”
We turn attention into orders with shoppable content, LIVE shows and affiliates who are paid on sales.
“AI answers recommend our competitors”
We build the product data, reviews and citations ChatGPT and Google AI Overviews pull from.
“Which new channel should we try?”
We score Whatnot, eBay Live, YouTube Shopping and more on fit and margin, then test with clear stop rules.
First on every new way to shop
New channels reward the brands that arrive early. We launch our clients on LIVE shopping, fresh marketplaces and AI checkouts while attention is still cheap and we build every launch to make a profit.
Shows that sell
We shape the format, book and brief the hosts, build the offers and run the room, then read the numbers after every show.
Drops that travel
Listings, pricing and drop calendars for the resale and fashion marketplaces where younger shoppers browse first.
Ready for AI checkout
Clean product feeds, reviews and answer-ready pages so assistants can recommend you and send the order straight through.
From zero to selling
Accounts, approvals, tracking, creators and the first campaign. Then a weekly read on what to scale and what to stop.
One team for every new channel
From TikTok Shop to ChatGPT. We know where your buyers discover and buy and which channels you can safely skip.
Win every search box people type into
Discovery now starts in TikTok search, YouTube, Amazon and AI answers as much as Google. We run technical SEO, GEO, social search and marketplace search as one plan, so the answer is you.
Track your growth like an order
Four stages from first view to profit. You always know where your brand is and what it is costing.
Discovered
Get found in feeds, LIVEs, search and AI answers.
- Social search
- GEO
- Positioning
Wanted
Creators and content that make people want it now.
- Creators
- Affiliates
- Short form
Checked out
Shops, LIVE shows and paid media traded every day.
- TikTok Shop
- LIVE
- GMV Max
Counted
Tracking you can trust and a weekly profit report.
- Attribution
- Margin
- Next tests
Everything in one basket
Nine services from one team. Take the whole basket or pick the items you need. Every one reports into the same profit dashboard.
FINDORPHIN · DISCOVERY COMMERCE
- Discovered
- Search and GEOSEO · AI answers
- Social searchTikTok · YouTube · Amazon
- Brand for the feedPositioning · drops
- Wanted
- Creators and affiliatesSeeding · commission
- Commerce creativeShort form · UGC
- Checked out
- TikTok Shop and LIVESetup · daily trading
- New channel labWhatnot · eBay Live
- Paid performanceGMV Max · Shopping
- Counted
- Tracking and profitServer-side · weekly
one profit report
FEEL THE FINDORPHINS
Discovery is where the growth is
People find products in feeds and live shows, then buy there or search for them later on Amazon and Google. The brands that show up early take the growth and the sales it drives on other channels.
TikTok Shop beauty sales in the UK in 2025
TikTok, Jan 2026largest beauty retailer in the UK is now TikTok Shop
NielsenIQ via TikToksold live on Whatnot in 2025, more than double the year before
Whatnot, 2026of a brand’s Amazon sales come from ads on other channels
Fospha Halo Report, 2025higher return on TikTok ads once Amazon sales are counted
Fospha Halo Report, 2025growth in beauty LIVE shopping sessions on TikTok Shop UK
TikTok, Jan 2026We count the sales others miss
Most reports only count the sale on the channel where the ad ran. Discovery does not work that way, so every Monday you get six clear numbers that follow the sale wherever it lands.
Profit after every cost
What is left from each order after product cost, platform fees, ads and creator commission.
revenue − product − fees − ads − commissionSales you did not see
Extra orders on Amazon, Google and your own site that started with a TikTok or LIVE moment.
sales lift on other channels vs baselineReturn on ad spend, all channels
Revenue for every pound of ads, counting every place the sale landed.
total revenue ÷ total ad spendSales by channel
Orders on TikTok Shop, YouTube, Whatnot, Amazon and your store, side by side.
order value by channelCreator sales
Orders driven by creators on commission and what each one cost.
creator sales · commissionLIVE sales per hour
How hard each live show sells, so we know which formats to repeat.
LIVE sales ÷ hours streamedWhere should you sell first
Two taps and you get our starting plan. Then we check it against your numbers on a call.
Tell us what you sell
A typical social agency
- Opens with a 12-month retainer
- Reports views, reach and followers
- Works on one or two platforms
- Leaves tracking to your developer
- Treats search as another agency's job
findorphinWhy brands switch
- Opens with a free 30-minute call
- Reports orders, margin and cost per sale
- Covers every channel your buyers use
- Sets up and checks tracking itself
- Wins social, Google and AI search in one plan
What's selling, where and why
Our monthly read on platform changes, creator economics and our own channel tests. Free to read.
From first drop to much-loved name
Launch where attention is cheapest
You need sales fast and every pound counts. We pick the one or two channels that pay back first and build from there.
- TikTok Shop live in 30 days
- Creator seeding on a starter budget
- Weekly profit report from week one
Take a much-loved name somewhere new
Heritage brands and licensed characters need care with tone, creators and approvals. We protect the character and still make it sell.
- Creator vetting and brand safety
- Approval workflows built for licensors
- Channel plans and reporting for the board
Good questions
What is discovery commerce?
Selling at the moment people discover a product: in a TikTok or Reels feed, on a LIVE, in a creator's video or in an AI answer. The checkout sits right there, so the brand that shows up first and makes buying easy wins the sale.
Do you only do TikTok Shop?
TikTok Shop is usually where we start because it pays back fastest. We cover 30 channels and recommend the two or three that fit your margin and audience.
How do you charge?
The first call is free. A fixed-fee audit over 10 days ends with a channel plan and a 90-day roadmap. After that we work on a monthly fee with no 12-month lock-in.
How fast can we launch?
Most brands can be live on TikTok Shop with creators seeded within 30 days of signing.
What is GEO?
Generative engine optimisation. It makes your products the ones ChatGPT, Perplexity, Gemini and Google AI Overviews name when someone asks for a recommendation. We build the product data, reviews, citations and answer-ready content that AI answers pull from.
Do you do technical SEO?
Yes. Site speed, crawl health, product schema, internal links and clean Shopify architecture. It is the base that Google, AI answers and marketplace search all read from.
Can you work with licensed characters and heritage brands?
Yes. Much-loved names need care: creator vetting, brand safety, licensor approval workflows and tone that protects the character. We plan for approvals from day one.
Who do you work with?
New brands that need sales fast and established brands taking a well-loved name somewhere new. Beauty, fashion, home and gifting and food and drink are where our playbooks are strongest.
Be the find
Book 30 minutes with a strategist. Bring your numbers and leave with an honest view of where to sell next. If we are the wrong fit we will say so.
Order summary 1 item
- Discovery call with a strategist30 min
- Where you sell todayincluded
- Three channels to test nextincluded
- Your biggest tracking gapincluded
- Total£0.00